High, oblique view along the business section of Gothenburg, Nebraska, busy with foot traffic beneath striped awnings. Crowds fill an unpaved commercial street; utility poles and overhead wires run down both sides, and a tank or tower rises in the distance above the rooftops.
Storefront and wall signs are legible: a projecting “IDEAL / CAFE,” “BARBER SHOP,” and a small “CIGARS” sign at right; farther along appear fragments “ERB / FURNI,” “POT,” and a gable sign “FLOUR.” At lower left a vertical storefront sign reads “McVicker’s” above partially legible “DR[?]G[?],” and a side sign on the left reads “UNCH.” The negative is captioned across the lower margin, “Business Section - Gothenburg, Nebr.” A metal corner sign at the lower left reads “TENTH STREET.” The exact street shown and direction of view are not stated.
The card is unmailed with a divided back printed “POST CARD,” “CORRESPONDENCE,” and “ADDRESS,” and bears an AZO stamp box. No photographer or publisher imprint appears. A faint pencil note “15000” is at the upper right of the verso.
- Title on card
- Business Section - Gothenburg, Nebr.
- Medium
- RPPC
- Subject
- Children, neb, Nebraska, Occupational, Outdoor Scene, Photography, Cranford Rare
- Dimensions
- 5.41 × 3.41 in (137.3 × 86.7 mm)
- Condition
- No visible tears, losses or major creases; unmailed.
- Catalogue no.
- MRPPC3492
Catalogue details
Location
Gothenburg, Nebraska · Gothenburg, Nebraska, United States
Photographed subject · Locality (town) · 80% confidence
the card names only the town. Looked up as "Gothenburg, Nebraska" → Gothenburg, Gothenburg, NE 69138, USA. Order tried: photographed-sign: "Tenth Street, Gothenburg, Nebraska" → only city; caption-town: "Gothenburg, Nebraska" → city ✓; Live research: The real-photo postcard is captioned “Business Section – Gothenburg, Nebr.” and shows a metal corner sign reading “TENTH STREET.” In Gothenburg, 10th Street crosses Lake Avenue, which is the town’s main business street; the city visitor map and street grid confirm this intersection in the core business district. ([gothenburgdelivers.com](https://www.gothenburgdelivers.com/uploads/4/9/6/2/49629777/2019_gothenburg_visitor_guide-b.pdf)) The Gothenburg Historical Museum’s “Lake Avenue – Then & Now” narrative explicitly traces the commercial corridor “from 10th Street down to Hwy. 30,” matching the corner sign and business-street setting seen on the card. ([gothenburghistory.com](https://gothenburghistory.com/businesses)) Sanborn Fire Insurance
Source: Card caption (town only)
